Our Story
A creative house built on one conviction: the right scent changes everything.
Est. 2021
Cira Group was founded in 2021 with one belief: scent is one of the most powerful tools in brand-building. Many Thai brands have yet to unlock their full potential — and we believe the right fragrance can create the kind of customer experience that lasts long after the moment has passed.
We started as Cira Maison, a boutique creative studio in Bangkok specialising in bespoke fragrance development. As our clients grew and expanded into beauty and lifestyle markets, we grew with them. Today, we are Cira Group — a full-service OEM partner, creative studio, and brand consultancy, all under one roof.
What has never changed is our standard of sourcing. We work exclusively with suppliers certified to IFRA standards, including fragrance compounds from Grasse, France — the perfume capital of the world.
Because we believe that what goes into your product determines the value of your brand.
Our Philosophy
A factory delivers units. A creative house delivers meaning. At Cira Group, every engagement starts with deep listening: What does your brand stand for? Who is it speaking to? What feeling should a customer carry long after the scent fades?
We believe the best brands are built on emotion — not just ingredients.
We believe luxury is not a price point — it's a standard of care.
We believe founders deserve a partner — not just a supplier.
Mission
To empower brand founders in Southeast Asia with world-class ingredients, OEM expertise, and brand partnership — so they can build fragrance and skincare brands that endure.
Vision
To become the most trusted creative OEM house in Southeast Asia — where founders come not just to manufacture, but to be inspired.
Who We Are
We operate at the intersection of craft and commerce. Every ingredient — chosen from world-class suppliers — is intentional.
Your vision drives everything. We bring the expertise, the sourcing, and the process — you bring the dream.
We demystify OEM so Thai founders can launch with confidence, pride, and a product that stands up to global standards.